Our Team

committed, passionate + leading experts

Our core team operates out of Mill Valley, CA, but we have advisors and partners around the world, from India to the UK to Canada. Regardless of location, our dedication remains the same – to inspire and support young women to become happy, confident, healthy leaders!

Ila Panik Marchetta

Founder + CEO

Jessica Etchevers

Co-founder + COO

20 yrs of experience as a global innovation & growth consultant
Launched a teen girl community that positively engaged 600+ teen girls within the first 6 months of trial
Past professional dancer + company dance instructor of teen girls
2 adolescent daughters, 6yrs Girl Scouts troop leader, 5yrs girls basketball coach
MBA from London Business School

15 yrs of youth development
7 yrs as a school psychologist
8+ yrs of PTA leadership + 2 other community board level leadership roles
3 school age children
Cal Poly University, BS, Psychology
Alliant International University, Masters of Arts in Education

Karen Wei

Product Design

Balu Masti

(advising) CTO

12+ years leading product
threadUP Director of Product Design & UX Research
Groupon Senior Product Designer
PTA President Yu Ming Charter, Oakland
Mother of 2
University of Illinois Computer Sci & Engineering
DePaul University, Human–computer interaction (HCI)

Deep Tech executive with 30+ yrs in Development
18 yrs on the management & tech leadership teams at Intel & Qualcomm
Director at RV University Bangalore India
Advisor at Berkeley Skydeck & Swarts Center for Entrepreneurship
University of Nebraska MS
University Mysore BE & Nasscom Deep Tech

Hannah Lynde Wittman

Product Manager

20 yrs brand development + design

Yvette Hernandez, MS Bio

Environment Program Developer

Jocelyn, Ananya, Tekesha, Anvita

Interns

Amaris Vicari

Mindfulness + Meditation + Emotional intelligence

Bracha Kopstick

Adolescent Nutritionist

Robin Rockett, Psy.D

Adolescent Psychologist

Plus an Ever Expanding a Team of Expert Advisors

Our impressive advisory team includes adolescent psychologists, dietitians, medical doctors, as well as experts in growth mindset, mindfulness, meditation, sports excellence, and career coaching. We take a deep rooted + holistic approach to supporting teen girls as is evident in the breadth and depth of our team.